2020 definitely presented a wealth of challenges for SMEs and local shop owners, many of whom quickly adopted an online approach to their marketing in order to survive and stay connected with their customers and clients. There’s no question that the use of social media and other digital marketing tactics have enabled small business to stay ahead of the game, but what does the future hold? Check out our predictions for digital marketing trends in 2021.

Video marketing is by far the best way to connect with your audience. Not only is it a powerful marketing tool, but according to HubSpot, 54% of consumers say they want to see more video content from a brand or business that they support. Check out our top 5 mistakes to avoid when creating your videos.